You clean buildings. We fill your pipeline.
We help commercial cleaning companies eliminate cold calling with automated cold email systems so you can focus on running your business while warm leads come to you.
Let's be real
What you've probably already tried
You've probably been burned by a “marketing guy” before.
We get it.
Referrals are great. They're also unpredictable.
Word-of-mouth got you this far. But you can't build a growth plan around “I hope someone recommends us this month.” Some months are great. Some months the phone doesn't ring.
Cold calling is a grind with terrible math.
You know this already. Three hours on the phone. One person picks up. They're not interested. That's a 2.1% appointment rate. Your time is worth more than that.
Shared leads are a rigged game.
On Thumbtack, you're one of five cleaners fighting over the same price-shopper. You pay $50–200 for the privilege of competing on who's cheapest. That's not a pipeline. That's a slot machine.
What you get
This is what changes when you work with us.
Facility managers in your area responding to your emails asking for quotes and requesting proposals.
Booked calls and meetings with building decision makers who already know who you are.
A pipeline of opportunities from the property types you choose. Office buildings, medical facilities, warehouses, retail spaces.
New contract conversations you'd never have found through referrals alone.
All of it showing up in your inbox without you writing a single email, managing any software, or picking up the phone cold.
Your only job is responding when someone says yes.
What we actually do
A 15-minute conversation
You tell us about your cleaning company. Your service area. The kinds of buildings you want. We’ll tell you if we think this will work for your situation. (Sometimes it’s not the right fit. We’d rather say that upfront than take your money.)
We build everything. You do nothing.
Sending domains. Pre-warmed email accounts. A prospect list of facility managers in your area. Email sequences that have been tested across cleaning companies. We do all of this. It takes us about 2 weeks.
Warm replies show up in your inbox.
When a facility manager writes back "Can you send a proposal?" or "We’re thinking about switching cleaners" — that lands in your inbox. You take it from there. We don’t close deals for you. You’re better at that than we are.
from demo to live campaigns
We're not a magic button. Here's exactly how this works.
Spurtly runs cold email campaigns for commercial cleaning companies. We set up the infrastructure, build the prospect lists, write the emails, and manage everything. You get warm replies from facility managers. Some will turn into contracts. Some won't. That's how outreach works.
No tech skills needed. If you can check email, you can use Spurtly.
We only serve cleaning companies. Every template, list, and sequence is built for this industry.
Here's what makes this different from Thumbtack.
On Thumbtack, you're one of five cleaners and the prospect knows it. With Spurtly, you're the only cleaning company in that facility manager's inbox. You're not competing. You're starting a conversation.
What you get (and what you don't)
Here's everything we do.
And a few things we don't.
We'd rather you know exactly what you're paying for before you get on a call. No surprises.
Pre-Warmed Email Infrastructure
We set up dedicated sending domains, configure DNS records, and warm them for weeks before your first email goes out. This is the boring technical stuff that takes months to learn and hours to maintain. We handle it.
Cleaning-Specific Prospect Lists
Facility managers. Property managers. Operations directors. In your service area, in your target building types. We build the list fresh. We don’t buy some recycled database.
Email Sequences That Don’t Sound Like Spam
Multi-touch follow-up sequences written specifically for commercial cleaning outreach. Personalized to each prospect’s building and situation. We’ve tested these. They’re not templates from a blog post.
Campaign Launch and Management
We launch, monitor deliverability, and adjust when needed. You never log into a platform. You never configure anything. You probably forget we exist until the warm replies show up.
Simple Replies Dashboard
See who’s interested at a glance. No complicated CRM. No 47-tab spreadsheet. Just warm replies, organized, ready for you to respond.
Ongoing Optimization
We test subject lines, adjust sending patterns, refresh prospect lists every month, and A/B Test to consistently iterate successful campaigns. Your campaigns get better over time. We just need to meet once a month to discuss your goals for the next campaign.
What we DON'T do
We believe you should know this upfront:
We don’t guarantee a specific number of leads. Anyone who does is guessing or lying.
We don’t close deals for you. You handle the conversations. (You’re the expert on your business, not us.)
We don’t work with residential cleaning. Commercial only.
We don’t send spam. Every email is personalized, CAN-SPAM compliant, and sent from pre-warmed domains — never your company domain.
We don’t lock you into contracts. If we’re not working, you should leave.
Your reputation is the one thing we take more seriously than results.
Your name matters. You've spent years building trust in your market. We don't put that at risk.
We never send from your company domain.
Every email sounds like a real person wrote it. Because one did.
Opt-outs are handled instantly. No exceptions.
95%+ deliverability from pre-warmed infrastructure.
Why Spurtly
Why cleaning companies choose Spurtly.
Built for cleaning companies. Nobody else.
- •We target facility managers, property managers, operations directors, and building superintendents. The people who actually control the cleaning budget.
- •Outreach timed around budget season, contract renewals, and the moments when their current provider drops the ball. Not random volume year-round.
- •Emails that name specific frustrations: missed trash pickups, tenant complaints, inconsistent floor care, weekend no-shows. Generic "professional cleaning services" pitches get deleted.
- •Different messaging for every property type. A medical office has compliance concerns a warehouse doesn't.
We've mastered cold email. So you don't learn the hard way.
- •Blasting from your main domain gets it flagged. Now your real client emails land in spam too.
- •Most replies come on the 3rd through 5th follow-up. Most people quit after one email and assume it doesn't work.
- •The lead pool in your area is finite. Bad outreach burns through contacts you can never re-approach.
- •We've already made these mistakes and fixed them so you don't have to
We set it up. You show up to meetings.
- •DIY platforms still mean buying domains, configuring DNS, warming inboxes, writing copy, and building lists yourself. That's 15+ hours a week.
- •Agencies send generic messaging across every industry and bury results in reports full of metrics you don't understand
- •With Spurtly, your only job is responding when a facility manager says "tell me more"
- •We meet once a month to learn your goals. You don't learn a platform, write emails, or manage tech.
No long contracts. Stay because it works.
- •Most agencies lock you in for 6-12 months because they need that long to figure things out on your dime
- •Cold email doesn't need months to prove itself. You'll see real responses from facility managers within weeks.
- •If it's working, you'll stay. If it's not, you shouldn't have to fight to leave
- •Month to month. Cancel anytime. No cancellation fees
Your real options
Here are your actual choices.
We're not going to pretend we're the only option. Here's a fair comparison.
Do It Yourself
DIY cold email platforms
$37–175/mo
+ 15–20 hours of your time every week
Good for: People who enjoy technical projects and have 15 spare hours a week. (We're guessing that's not you.)
Spurtly
Done for you. Built for cleaning.
$500–1,500/mo
We're not an agency with 50 employees and 7 years of case studies. We're a focused team that does one thing well — cold email for cleaning companies.
See If It's a FitFull-Service Agency
Done-for-you outreach agencies
$850–12,000/mo
Zero hours of your time
Good for: Larger companies with bigger budgets who want phone + email + LinkedIn + SEO all in one place.
From real cleaning company owners
We could tell you it works.
Or they could.
“We reached out to about 800 prospects in our first campaign and added 16 interested accounts to the pipeline. Some even closed in the first month. Looking forward to scaling the operation!”
We put our money where our mouth is
We should back this up.
14-Day Money-Back Guarantee
See interested replies within 14 days or get your money back. No questions. No hoops. No "let’s try one more thing." If it’s not working, you get your money and we part as friends.
No Long-Term Contracts
Month to month. Cancel anytime. No cancellation fees. No awkward "retention specialist" phone calls. We don’t lock you in because if we’re not delivering, you should leave. Simple as that.
Your Reputation Is Protected
We don’t use your company domain. We don’t send spam. Every email is CAN-SPAM compliant, personally written, and sent from pre-warmed domains. If something ever feels off, call us directly. We’ll fix it or shut it down. Your name comes first.
Fair questions
You're skeptical. Good.
Here are answers.
You're one step away from filling your pipeline.
Book a 15-minute call. We'll look at your service area, your target buildings, and your current pipeline. Then we'll tell you whether Spurtly makes sense for your company.
If it does, you'll be getting interested prospects in 2 weeks. If it doesn't, we'll tell you that too. Either way, it's 15 minutes.
See If It's a Fit15-minute call. No pressure. Genuinely.